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Aspect Ratio and Cropping

The aspect ratio of a photograph will affect the size that your prints are produced to

Aspect Ratio

In photography, aspect ratio refers to the ratio between the width and the height of an image. It is shown as a number followed by a colon followed by another number, for example a square image will have an aspect ratio of 1:1), whilst a rectangle image will have a ratio of 2:3

Therefore, if you have a square image and want to show it all, choose a square print size and likewise choose a rectangular print size for a rectangular image. There may be times you have to select a different size print to ensure you aren't cutting aspects of your picture and alternative would be to crop your image before printing.

See below an overview of print size to ratio:

Print Size Ratio
4x4", 5x5", 6x6", 8x8", 10x10", 12x12", 16x16" & 20x20" 1:1
6x4", 9x6", 12x8", 18x12", 30x20" & 36x24" 3:2
8x6" & 16x12" 4:3
10x8" & 20x16" 5:4
12x10" 6:5
7x5" 7:5


Cropping is the process of removing sections of your image to help improve the framing or composition of the image, in addition to drawing a viewer's eye to a specific section of your photo.

You can crop your image using the following process:

  • On the photo summary page, click ‘Edit’.
  • A pop-up will appear showing your image. Anything within the highlighted area will be printed, anything within the shaded area will be cropped and thus not printed.
  • You can adjust/crop your image by dragging the white box or using the ‘Crop/Zoom’ function.
  • When you have the perfect image, click ‘Apply’ to save your changes.

Ways to Crop Photo

If your chosen print size, results in losing key elements of your picture then you may need to choose an alternative print size to better suit your image

See below examples:

Cropping / Aspect Ratio

Aspect Ratio refers to the ratio of width X height of your image.

A square image has a ratio 1:1 and would best suit a square print size.

A rectangle image has a ratio 2:3 and would best suit a rectangle print size.

Choose between different styles, sizes and finishes to find the perfect match

Click here for more details.